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Meta Ads Management
& Consulting
Helping established businesses improve Meta Ads performance by looking beyond the ads to understand what truly drives buying decisions.
I’m a Meta Ads manager and consultant working remotely with established businesses across Canada, the United States and France to improve paid advertising performance.
I look beyond your ads to identify what’s driving results and what’s holding them back. By reviewing your campaigns, offer, funnel, messaging, landing pages, and customer journey, I can recommend the changes most likely to improve performance.
Revenue is coming in...
But you’re not entirely sure why some campaigns work and others don’t.
Every change feels like a question.
Should you increase the budget?
Test new creatives?
Change the audience?
Fix the website?
The problem isn’t always the ads themselves.
Sometimes it’s the offer.
Sometimes it’s the customer journey.
Sometimes it’s a tracking issue.
And sometimes it’s a combination of several things happening at once.
When it’s not clear what’s driving results, it’s hard to know where to invest more, what to change, and what to leave alone.
That’s where I come in.
Proof That The Right Changes Add Up
Client Experiences
B2B Product Distributor
★ ★ ★ ★ ★
Before working with Jade, our Social Media Strategy lacked a clearly defined plan tailored to our company objective for creating more brand awareness. We now have the proper metrics allowing us to fine-tune our efforts and maximize our ROI. She is professional, attentive to detail and result driven.
Education Organization
★ ★ ★ ★ ★
Since working with Jade, we now have much more visibility thanks to the evolving statistics we follow. People even stopped me in the street to say they were seeing UTAPI ads and thought it was great. We also successfully completed our Allyship fundraising campaign and received many new workshop requests.
Macros & Hormone Coach
★ ★ ★ ★ ★
Before working with Jade, we weren't running Meta ads, and we weren't seeing a huge uptick in new leads coming in. Since working together, we've been able to see new leads coming in. We loved working with Jade. Communication was clear and easy, and edits and feedback were handled quickly and efficiently. I'd recommend working with Jade because she's great to work with, easy to communicate with, and quick to respond.
App Developer
★ ★ ★ ★ ★
Using Meta ads was frustrating, and something I would prefer to pay someone else to do. Since working with Jade, I've seen an increase in traffic to my site with a strong CTR and good CPC. I chose her for her depth of knowledge around Meta ads, and what I appreciate most is the speed of her replies and the trust I have in her knowledge and abilities.
Restaurant
★ ★ ★ ★ ★
Your services have helped us focus on the operations as opposed to spending valuable hours promoting our business and responding to messages. You executed our social media marketing vision flawlessly keeping in mind our customers and our brand's objectives. Your services are invaluable and drive results!
Business Automations
★ ★ ★ ★ ★
Jade analyzed our situation well and her avenues for improvement were excellent. The advice was tailored to our needs. I recommend her!
Mortgage Broker, Prêt Immo Canada
★ ★ ★ ★ ★
Before working with Jade, I went from feeling comfortable with social media but VERY unstructured to feeling completely discouraged. Since working with Jade, I feel much more at ease and aligned with my goals for using social media. I 100% recommend Jade to anyone looking to make social media less overwhelming while achieving their goals and having FUN!
Home Construction Company
★ ★ ★ ★ ★
Before working together, one of the challenges we faced was our content being shared in only one format, making it repetitive. The most positive change with our social media is that our content is now more aesthetic and diverse. Jade was able to identify our blind spots and provide us with an exceptional inspirational Instagram strategy.
Fitness Coach
★ ★ ★ ★ ★
I worked with Jade to optimize my Instagram for my business, and she is extremely professional, talented and a good listener! She makes sure to create a bond of trust and make her clients feel comfortable so that it is consistent with their needs. I recommend her without hesitation!
Video Communication Coach
★ ★ ★ ★ ★
With Jade, I created my portfolio. I created my contract template. I optimized my process x1000. Jade demonstrated professionalism and competence during the entire duration of my mentorship and constantly gave me ideas to improve my own customer experience internally.
Social Media Manager
★ ★ ★ ★ ★
I had my call with Jade a few days before presenting a new social media strategy to my client. She gave me a lot of insight into what I might be missing in my strategies and how to improve on Instagram and Facebook. I genuinely feel like my head is much clearer going forward into creating and presenting my new strategy.
Meta Ads Are About People First.
I didn’t start in marketing, but in psychology.
Long before I was analyzing ad accounts, I was fascinated by how people think, make decisions, and choose what to trust. That’s one of the reasons I love Meta Ads.
The data doesn’t just tell you what happened. It gives you clues about the people behind the clicks, purchases, and conversions.
That’s why I don’t believe in making decisions based on trends, assumptions, or whatever tactic is popular this month.
I look at what’s actually happening inside the account, across the funnel, and throughout the customer journey so decisions are based on real behavior, not guesses.
How Decisions
Get Made
How Decisions Get Made
Let's See If We're A Good Fit
Whether you’re looking for Meta Ads management or consulting support, tell me a little about your business and what you’re hoping to achieve.
The businesses I work with are typically already generating revenue with a proven offer — not starting from zero, but ready to scale what’s already working. I’ll personally review your inquiry and reach out if it looks like I can help.