The 20-Minute Ads Audit

Log into your Meta Ads Manager dashboard, pick one campaign, and enter the data below to understand where you might have an issue to fix.

Step 1: What is this ad driving to?

Step 2: Enter your numbers

Impressions Check your Meta Ads Manager reporting tab.

Reach Check your Meta Ads Manager reporting tab.

Link Clicks How many clicks your ad got that led to your sales page or opt-in page

Amount Spent Total spend for this date range

Leads (opt-ins) Your opt-in count for this ad, from your CRM or opt-in tool

Initiated Checkouts Meta Ads Manager, or your cart platform

Sales Purchase count for this ad, from your cart platform

Email Open Rate (%) From your email marketing tool's campaign stats

Email Click Rate (%) From your email marketing tool's campaign stats

Do you offer 3 or more payment options? Credit card, Apple Pay, Google Pay, PayPal, etc.

Are taxes and shipping clearly shown at checkout?

Are you asking for unnecessary information? (e.g. a phone number) A common friction point, especially on opt-in forms