14x
Return on Ad Spend
$4,000+
Revenue on $270 Ad Spend
4,000+
Giveaway Comments
1,100+
New Followers
20%
Increase in Website Traffic from Social
National Electronics operates a physical retail store in Guadeloupe with an expanding e-commerce presence shipping to Martinique and French Guiana.
The brand wanted to:
The challenge wasn’t just visibility. It was building targeted awareness while protecting margins.
Instead of running isolated campaigns, we structured the approach in phases.
A giveaway campaign specifically targeted to Martinique and French Guiana to accelerate brand recognition in new markets.
The objective was participation and shares to drive organic amplification while building a qualified audience for future campaigns.
The giveaway was not just engagement-driven.
It intentionally expanded regional audience pools to strengthen future retargeting performance.
During the 29-day holiday campaign, we shifted focus toward direct sales while maintaining controlled ad spend.
Campaign structure prioritized profitability over scale.
4,000+ comments
400+ shares
1,100+ new followers
37% of views from French Guiana
33% of views from Martinique
Target expansion was achieved with geographic precision.
20% increase in website traffic from social channels
Even though sales were not the primary objective during awareness, qualified traffic increased.
19 purchases directly attributed to ads
$4,000+ revenue
$270 ad spend
14x ROAS
Sales were generated while maintaining margin discipline.
This campaign did more than generate seasonal revenue.
It expanded the brand’s presence across multiple islands, strengthened audience pools for future campaigns, and demonstrated that awareness campaigns can be structured to support long-term profitability.
By combining targeted regional growth with disciplined seasonal sales strategy, the brand was able to scale visibility without sacrificing margin.