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See What’s Possible With a Strategy That Actually Works

Curious what’s really possible when you stop chasing trends and start using strategy?

This portfolio shows the kinds of results I help businesses create, from more visibility and better leads to consistent sales and sustainable growth.

→ Explore client case studies, before-and-afters, and real testimonials.

Turning Random Posts Into Real Strategy

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Client Case Study #1:

Magalie

Magalie, a well-established coach with 30K+ followers and a thriving offer, came to me when she realized her content wasn’t converting at the level she wanted, and that her time was better spent serving clients than stuck on Canva or editing videos.

  • Maintain visibility without being glued to the app.
  • Turn content into an actual funnel that warms leads + grows the list.
  • Increase revenue during launches by optimizing content for conversion.
  • Save time without sacrificing quality or consistency.
  • Audited her entire content ecosystem and aligned strategy to the key stages of the buyer journey: attraction, trust, conversion.
  • Optimized her Instagram profile to attract the right audience (clear, search-optimized bio, updated highlights, CTA-focused link page).
  • Created Reels and carousels built to convert, not just entertain, mixing transformation stories, clear CTAs, and behind-the-scenes authority pieces.
  • Strengthened visual branding to reflect the premium value of her offers, leading to better recognition and trust.
  • Planned content intentionally around launches, lead magnets, and newsletter growth to drive revenue, not just reach.
  • Instagram followers: 34K
  • Broadcast channel: 507 people
  • Time spent on content: high, draining, inconsistent

After 6 months of working together:

→ Growth

  • Instagram followers: +113% (from 34K to over 72K) 
  • Broadcast channel: +216% (from 507 to 1600+)

→ Visibility & Engagement
  • Monthly reach: 500K+ people organically
  • Reels routinely saved/shared by ideal clients

→ Lead Generation
  • Freebie downloads: 3x’d
  • Newsletter list: doubled (2K → 4K)

→ Sales Impact
  • Increased launch revenue compared to previous campaign, with less time spent on Instagram
  • Clearer funnel from Instagram → Email → Sale

→ Time Saved
  • Freed up several hours to focus on clients and program delivery

Every video was intentionally designed to support the larger content strategy, with the goal of converting visibility into leads and buyers. 

We didn’t just post for engagement. We used a mix of client results, storytelling, and educational content to: Build credibility, nurture interest, drive real action (comments, downloads, sales)

Each video played a specific role in the buyer journey, helping Magalie move from just “showing up” to actually selling through her content.

Our content mix followed a conversion-focused structure:

  • Some videos created awareness and emotional resonance
  • Others sparked engagement and DM convos
  • And some were optimized for conversion, timed around launches or call-to-action moments

This is what intentional, strategic content looks like when it’s rooted in business goals, not just aesthetics.

We intentionally reworked the feed to reflect a stronger, clearer brand identity, one that immediately builds trust and positions the client as a credible expert.

The new visuals aren’t just more polished, they’re strategically designed to stop the scroll, drive clicks, and guide new visitors toward conversion (whether that’s a follow, a comment, or a sale).

Within a few months of implementing our strategy, Magalie's content reached over 500,000+ people, without spending a dollar on paid ads.

We focused on high-converting content pillars (not just pretty posts) and created a system that drove real results:

  • Doubled her follower count
  • Newsletter went from barely 2000 to well over 4000 subscribers
  • Freebie downloads tripled 
  • Increased profile visits by 105%
  • Contributed to her most successful program launch to date compared to the previous ones, all while spending less time on Instagram

This project proves what happens when strategy meets execution. With a clear content system and hands-off management, Magalie finally got to focus on running her business, not her feed, while watching her audience grow, her sales increase, and her launches perform better than ever.

Client Case Study #2:

Mwema Beauty

Mwema Beauty is a fast-growing hair salon that came to me in March 2024 to streamline and scale. Between a fully booked calendar, a new online booking system, and the launch of their new website, they needed more than just content, they needed a strategic partner to help drive traffic, convert visitors, and reflect their elevated brand.

Their Instagram was active, but inconsistent. Bookings still relied on DMs, and their visual identity wasn’t clearly coming through. The goal? Turn social into a true sales channel.

  • Build a stronger, more consistent presence on Instagram
  • Drive traffic to their new website for online bookings and product sales
  • Increase follower count with real, local potential clients
  • Reduce time spent on DMs and manual appointment scheduling
  • Translate their visual rebrand into content that feels elevated, professional, and consistent

We built a system designed to attract, engage, and convert:

  • Shifted their audience flow away from DMs and toward a fully optimized booking funnel
  • Created weekly content across 4 formats (Reels, static posts, carousels, Stories) to showcase both results and expertise
  • Strengthened visual consistency to build trust and improve brand recall
  • Prioritized location-targeted reach and traffic-driving CTAs to boost real bookings
  • ~2000 followers
  • Low website traffic
  • Appointments booked mostly via DMs
  • Inconsistent content and visuals
  • Minimal reach + low visibility

After 5 Months:

  • Over 4000 followers (audience doubled)
  • 200% increase in website traffic (almost 800 clicks/month)
  • Bookings now flowing through the website
  • Over 400 clicks/month on their address (more in-salon foot traffic)
  • Content aligned visually + strategically across the board
  • Owner now planning a second location due to growth and demand

Every video was mapped to the client journey, from discovery to decision. We used a mix of transformations, Q&As, and educational Reels to show off the team’s skills while building trust and urgency to book.

Static posts were just as intentional. We used carousels to teach, show value, and re-engage past clients, while branded visuals made sure the salon stood out from competitors.

We didn’t just polish their feed, we gave it purpose. Every piece of content was designed to reflect the brand’s elevated feel, build recognition, and guide visitors to take action (click, book, buy).

In just 5 months:

  • Audience doubled
  • Website clicks up 200%
  • Booking volume increased significantly
  • Foot traffic rose with 400+ address clicks in one month
  • Owner now preparing to open a second location

This project proves what happens when you treat social like a strategy, not just a place to post. By building a content system that was consistent and conversion-focused, Mwema Beauty was able to grow their audience, increase bookings, and expand, without spending hours in their DMs or chasing algorithms.

Client Case Study #3:

National Electronics

National Electronics is an E-commerce electronics store that came to me in July 2024 looking to increase sales and visibility through social media.

Before working together, their content strategy was minimal: only static photo posts on Instagram and Facebook, no video, no clear funnel. They had also dabbled in Facebook Ads using the default Meta Business Suite tools, but without full optimization or clear performance data.

They were ready to go beyond “just posting” and start turning social into a real sales channel.

  • Drive consistent traffic to their website
  • Build visibility through a blend of organic content and Meta Ads
  • Generate direct sales from social media efforts
  • Create a scalable system with real, measurable ROI

We didn’t just add more content, we built a full ecosystem that moved people from scroll to sale.

  • Built a content plan centered on product visibility, brand trust, and conversion
  • Introduced high-performing video formats (product demos, store walkthroughs, event promos) to boost reach and engagement
  • Ran targeted Meta Ad campaigns (conversion-focused, custom audiences, tracked performance)
  • Simplified and aligned visual branding to feel more polished and professional
  • Optimized content and ad placements to funnel clicks directly to the online store

  • ~900 Instagram followers
  • Avg. 5 website clicks/month from Instagram
  • Reach: ~600/mo, limited to photo content
  • Minimal data or insight from Ads
After 4 Months of Working Together
→ Audience Growth
  • Instagram: 900 → 1,400+ followers

→ Website Traffic
  • From 5 clicks/month to 200+ monthly visits from Instagram

→ Ad Performance
  • Total spend: €650
  • Revenue from Ads: €2,800+ (4.3x ROI)

→ Visibility
  • Content now reaches 100,000+ views/month, thanks to strategic video + ad integration

We introduced short-form video to humanize the brand and showcase products in action. Each video served a purpose in the funnel, whether to drive clicks, increase trust, or highlight promos.

Every post was built to simplify the offer, strengthen authority, and get people off-platform. We paired clean visuals with conversion-optimized captions to make the most of every scroll.

Before, the feed felt scattered. Now, it’s clean, branded, and designed to guide first-time visitors toward booking or buying.

With a clear strategy in place, National Electronics:

  • Doubled their following
  • Increased monthly website visits by 40x
  • Achieved a 4.3x return on ad spend
  • Consistently reached over 100,000 people/month
  • Saw a significant lift in product sales from Instagram

This project shows what happens when you stop posting and start strategizing. We built a system that didn’t just grow the audience, it turned visibility into real, trackable sales.

Now they’re not guessing what works. They’ve got a content engine and paid strategy working together to drive revenue, week after week.

Real Results Built on Strategy

20+ industries supported

$4,000 in sales from $150 in Meta Ads spent

Doubled newsletter list from 2K to 4K in 6 months

Tripled freebie downloads for a client

200% website traffic boost in 4 months

I'm Ready for Strategic Results →

Reviews from Happy Clients

Reviews from
Happy Clients

Tissy’s Bistro (authentic Thai restaurant)

★ ★ ★ ★ ★

Your services have helped us focus on the operations as opposed to spending valuable hours promoting our business and responding to messages. You executed our social media marketing vision flawlessly keeping in mind our customers and our brand's objectives. We liked that your engagement was consistent and on brand. We loved that you promoted the local event as well and had that as a complementary service. We also loved the extra mile you put in promoting our business in local community social media pages. Your services are invaluable and drives results! I highly recommend your services!

Audrey, Prêt Immo Canada (mortgage broker)

★ ★ ★ ★ ★

Before working with Jade, I went from feeling comfortable with social media but VERY unstructured (no consistency, no brand guidelines, posting whenever and however I felt like it) to feeling completely discouraged (I was putting in more effort but didn’t see any "results"; I had lost the joy of sharing and was exhausted). Since working with Jade, as I mentioned, I feel much more at ease and aligned with my goals for using social media... I loved her personalized approach. I was already following her on social media and appreciated the content she shared—it resonated with me and aligned with my values. Her results-oriented approach also spoke to me.... I 100% recommend Jade to anyone looking to make social media less overwhelming while achieving their goals and having FUN!

Dover Finishing Products (surfaces solutions)

★ ★ ★ ★ ★

Before working with Jade, our Social Media Strategy lacked a clearly defined plan tailored to our company objective for creating more brand awareness... Most of our efforts were simply “band-aids” or patches with meaningless results... We now have the proper metrics allowing us to fine-tune our efforts and maximize our ROI... They consistently deliver creative, engaging content followed with timely detailed metrics that provide a valuable overview of our best practices. They are professional, attentive to detail (i.e. they listen) and are result driven. Since day one, Jade promised and delivered what was agreed upon. Always timely, professional and extremely well researched right from the beginning. I would highly recommend them!

Les Entreprises RCL (home construction company)

★ ★ ★ ★ ★

Before working together, one of the challenges we faced was our content being shared in only one format, making it repetitive. The most positive change with our social media is that our content is now more aesthetic and diverse. Jade was able to identify our blind spots and provide us with an exceptional inspirational Instagram strategy.

Odrey (fitness coach)

★ ★ ★ ★ ★

I worked with Jade to optimize my Instagram for my business, and let me tell you, she is extremely professional, talented and a good listener! She makes sure to create a bond of trust and make her clients feel comfortable so that it is consistent with their needs. I recommend her without hesitation!

Visiade (business automations)

★ ★ ★ ★ ★

Jade analyzed our situation well and her avenues for improvement were excellent!

The advice was tailored to our needs. I recommend her!

Ready to turn your content into sales?

Whether you’re tired of guessing what to post, or you want a content and ad strategy that actually drives revenue, I’m here to help.

We’ll build a system that works for you, so you can stop spinning your wheels and start growing your business..

Apply Now
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