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90+
Workshop Inquiries within 4 months
$3,000+
High-Ticket Offer
$13
Average Cost Per Purchase (Membership Campaign)
600+
New Followers
4x
Return on Fundraising Campaign
UTAPI Consultants is an organization focused on education and decolonization work across Canada.
They offer:
Custom high-ticket workshops (starting at $3,000)
An online educational membership platform
The challenge wasn’t volume, but to attract the right people, with budget and intent.
Rather than running one objective at a time, campaigns were structured to support different business pillars strategically.
Creative testing focused on positioning workshops clearly and respectfully, targeting educational leaders and organizational decision-makers.
Lead forms were optimized to attract serious inquiries, not casual clicks.
Because recurring memberships require stronger trust, creative emphasized clarity, impact, and long-term value.
Campaigns were structured to maintain low acquisition costs while testing both annual and monthly offers.
A short-term campaign was launched to support the final stretch of a fundraising goal.
Targeting extended beyond existing community members to attract new donors.
Throughout campaigns, structured testing increased visibility across Canada, strengthening UTAPI’s national presence.
90+ workshop inquiries within 4 months
Targeted inquiries from schools and organizational leaders
Workshop starting value: $3,000+
Lead quality remained aligned with budget requirements.
8 monthly memberships ($29.99 each)
6 annual memberships ($299.99 each)
$13 average cost per purchase
Recurring revenue generated while maintaining controlled ad spend.
$835 directly attributed to paid ads
$188 funds raised ad spend
4x return on ad investment
Ads contributed to attracting additional funding support.
600+ new followers
Thousands of website clicks
National exposure across Canada
Campaigns strengthened both immediate revenue and long-term visibility.
This engagement demonstrated that Meta Ads can support complex, mission-driven organizations with multiple revenue streams.
By structuring campaigns around high-ticket lead quality, recurring membership sales, and time-sensitive fundraising, UTAPI was able to expand nationally while maintaining controlled ad spend.
The strategy balanced revenue, visibility, and long-term growth.