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The Ads Are Never
The Whole Story.
I actually didn’t start in marketing, but with a bachelor in psychology!
Before I was analyzing ad accounts, I was studying how people think, make decisions, and behave. That still influences a lot of how I approach marketing today.
I want to understand what’s actually happening before making changes, because there’s usually a reason behind the numbers.
What Experience Has Taught Me
Over the past few years, I’ve worked with businesses across more than 20 industries, from e-commerce brands and brick-and-mortar businesses to app developers, photographers, mortgage brokers, B2B companies, fitness and nutrition coaches, and other service-based businesses.
After looking inside that many different businesses, you start noticing the same things over and over again.
Different industries, different offers, different audiences, but a lot of the same patterns.
The businesses getting the best results aren’t necessarily the ones with the biggest budgets or doing the most. They usually have a really good understanding of their customers, communicate clearly, and make decisions based on what’s actually happening.
That’s the perspective I bring into every project.
I Built My Business On Organic First
I built my business through organic content first, so I know how much work goes into consistently showing up and creating content.
When I wanted to reach more people, one of the first ads I ran doubled my email list in less than a month, something that had taken me over a year to build organically.
That’s when I realized Meta Ads weren’t about replacing organic marketing. They were about amplifying what was already working.
Before specializing in Meta Ads, I also spent several years helping businesses with their organic social media marketing. Although I no longer offer that service, the experience continues to shape how I approach paid advertising today.
Want to learn more about my marketing background?
Ads Amplify What's Already There.
Ads Amplify What's Already There.
Meta Ads can absolutely drive growth.
But when results feel inconsistent, the ads aren’t always the problem.
Sometimes it’s the offer.
Sometimes it’s the customer journey.
Sometimes it’s the way traffic is being converted after the click.
And sometimes it’s several small issues creating one big problem.
That’s why I don’t look at ads in isolation.
I look at how everything works together.
Because sometimes the thing hurting your ad performance isn’t actually inside your ad account lol.
Good Marketing Isn't Constant Change.
I don’t make changes just to make it look like I’m doing something.
My role goes way beyond changing ads, adjusting budgets, or launching new tests just for the sake of it.
Every adjustment should have a reason behind it.
Whether I’m increasing a budget, testing a new creative, or restructuring a campaign, I want to be able to explain exactly why I’m doing it.
Because at the end of the day, you’re not paying me to touch your campaigns. You’re paying me to make the right decisions for your business.
Growth rarely comes from doing more. It usually comes from understanding what’s already happening and making the right changes at the right time.
Client Experiences
B2B Product Distributor
★ ★ ★ ★ ★
We’ve had a great experience working with Jade, our Meta Ads Strategist! She’s doing an amazing job reaching the right audience for our B2B business, which can be challenging. She’s proactive, responsive, and really understands our goals. We’re very happy with the results and highly recommend her!
Creative Wellness Workshops
★ ★ ★ ★ ★
I started seeing results as soon as I applied what I learned that same day. I was able to attract 15 people to my event through Meta Ads. Since our session, my ads have performed better, and I've made sales. My biggest breakthrough was understanding the message behind my ads and how to connect with my audience on a psychological level. I now put much more thought into the structure, messaging, and visuals of my ads. If you need to understand what's not working with your Meta Ads, Jade is your person!
Macros & Hormone Coach
★ ★ ★ ★ ★
Before working with Jade, we weren't running Meta ads, and we weren't seeing a huge uptick in new leads coming in. Since working together, we've been able to see new leads coming in. We loved working with Jade. Communication was clear and easy, and edits and feedback were handled quickly and efficiently. I'd recommend working with Jade because she's great to work with, easy to communicate with, and quick to respond.
Education Organization
★ ★ ★ ★ ★
Since working with Jade, we now have much more visibility thanks to the evolving statistics we follow. People even stopped me in the street to say they were seeing UTAPI ads and thought it was great. We also successfully completed our Allyship fundraising campaign and received many new workshop requests.
App Developer
★ ★ ★ ★ ★
Using Meta ads was frustrating, and something I would prefer to pay someone else to do. Since working with Jade, I've seen an increase in traffic to my site with a strong CTR and good CPC. I chose her for her depth of knowledge around Meta ads, and what I appreciate most is the speed of her replies and the trust I have in her knowledge and abilities.
Who I Work Best With
I tend to work best with businesses that:
- Are already generating sales or have proof that people want what they’re selling
- Understand that ads are only one part of the bigger picture
- Want to make decisions based on data, not panic every time results fluctuate
- Are looking for sustainable growth, not quick fixes
- Want a partner who looks beyond the ad account and considers the entire customer journey
- Value clarity, strategy, and long-term thinking over constant changes
Outside of ad accounts and strategy sessions, you'll usually find me…
strength training at the gym, reading a thriller book, or trying to convince my cat that my keyboard isn’t the best place to take a nap.
Let's See If We're A Good Fit
Whether you’re looking for Meta Ads management or want a second set of eyes on your business, tell me a little about what’s going on.
If it looks like I’m the right person to help, I’ll be in touch.